Buffer API

About Buffer API

• It is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin.
• Buffer is also the name of the company that creates this software.

Advantage of Buffer

• With one easy click, you’ll be able to share content and schedule posts via Twitter, Facebook, LinkedIn, Google+ and Pinterest.
• Buffer also allows you to share and schedule on Pinterest. However, it is through another app called Tailwind, which is a paid application ($9.99 per month). Buffer has integrated pinning into its platform on their paid plans.
• Buffer has Pablo, a free image creation tool that can help you create social media images for Facebook, Twitter, Pinterest and Google+ very quickly.
• Lets you select your default shortener as the well-known bit.ly, and also offers buff.ly and j.mp.
• The buffer extension for Chrome is also a helpful addition. The extension allows you share links, pictures and videos from wherever you are on the web. The extension also allows you to choose the single composer option or power scheduler where you can post the same thing multiple times over a specific period of time.
• Buffer analytics is useful, showing your best and worst performing posts based on engagement (which you can filter by engagement type, i.e. Retweets, favourites, replies, likes, comments, clicks), reach, and post type (image posts, link posts, text posts and your Retweets). All of this is exportable, too, if you need to do any further analysis.
• It’ll help you find the best times to post and automatically time your posts to get maximum engagement.
• Clean and simple layout.
• You can integrate blog feeds to give you sources of content to post out.
• Paid plans cost from only USD$10/month

Disadvantages of Buffer

• No Instagram integration into the platform
• No monitoring tools for mentions, searches and hashtags, so you’ll have to monitor these from another tool or through the networks themselves.